© Courtesy of Enterprise
Cowboy Billionaire
Dallas Cowboys owner Jerry Jones on building his fortune and a $1 billion stadium.
#32 Jack Crawford Taylor & family
$7,000 million
Rental-car titan's fortune down $7 billion in a year as the auto industry struggles and private company valuations falter. Enterprise Rent-A-Car surviving by dealing with insurance claims instead of focusing operations at troublesome airports; demand for temporary rentals remains steady so long as people's cars break down. Left Washington University to join Navy; served as a fighter pilot on U.S.S. Enterprise during WWII. Became sales manager for St. Louis Cadillac distributor. Took 50% pay cut to start company that provided replacement cars. Business took off 1970s when insurance companies were ordered by courts to pay for replacement rentals. Added Vanguard Automotive (National, Alamo) in 2007. Son Andrew is chief executive, daughter Jo Ann Taylor Kindle runs Enterprise Foundation.
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